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Search engine optimisation (SEO) is an online marketing activity focused on enhancing the visibility of a website, building brand awareness and delivering direct response. The practice of SEO has changed considerably following the two major 2012 Google updates – Panda and Penguin- as well as a general monetisation of the top of the search engine results page (SERPs).
The traditional SEO practice of focussing on a small selection of head terms while reporting on ranking movement is no longer the standard approach. Now companies need to think more carefully about their tactics, objectives and the digital mix of channels they employ.
Mediarun conducts detailed analysis into visitor behaviour, website visibility, and competitor strength along with evaluating the existing strength of a client site.
Based on assessment of these and other key factors we provide a strategy, approach and business case prior to implementing any activity.
Mediarun’s SEO specialists can be employed to deliver SEO consultancy for either fixed-project terms or as an ongoing relationship.
Companies may have some elements of the SEO mix covered by internal teams or other specialist third party agencies, but because a solid SEO foundation is critical to most business’ continued success, it is important that expert advice is sought.
Another key tactic within the SEO tool box is link placement. Often crossing over with digital PR to assist with building an online brand, link building can also involve content or product placement, creation of competitions or other creative ideas while reaching out to industry leaders or journalists to seed assets and obtain authoritative links.
Multi-lingual search marketing provides businesses with the opportunity to reach a global audience and here at Mediarun we are experienced at building our clients’ visibility across local language versions of Google cleanly and efficiently.
To see how we can help you enhance
visibility, revenue and responses
Call +44 (0)8009 550 176
3rd March 2014
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17th February 2014